|
|
| Official Mobile Texting Facts & Figures |
2007 Mobile Texting Facts & Figures |
- Text Messaging is popular: Canadians sent more than 10.1 billion person-to-person text messages in 2007, more than doubling the previous year's volume of 4.3 billion.
- Canadians now send over 1.4 billion text messages per month - that's more than 45.3 million text messages each day.
- 35% of US households that own a mobile phone currently engage in text messaging and 11% access the mobile Internet.
- Although 79% of consumers find the idea of mobile ads annoying, early efforts at mobile marketing have revealed that consumers will happily engage in campaigns as long as marketers deliver valuable information or content. According to Forrester Research,
|
|
| |
|
|
|
|